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  • Creating conversations that matter.
  • Content strategy and production.

an editorial consultancy


writing. editing. research. strategy. programming.

our work

featured projects

Superscript works with clients and collaborators to foster engagement around a variety of topics through strategy, writing, editing, research, and programming. We don't just tell stories, we create conversations.


The knack for weaving words in to stories that sing grows out of a rigorous process of researching, interviewing, and critical thinking—mixed with a generous dose of creativity. We develop editorial content that ranges from thought-provoking op-eds to sparkling product copy.

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    Color Works
    A new book on color theory authored by Pentagram’s Eddie Opara with Superscript’s John Cantwell.
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    MoMA Store
    Superscript partnered with MoMA’s retail division to create smart, engaging copy about an array of design objects.
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A good editor brings an informed perspective to both subject and text. At every level of editing Superscript stays true to the goals of the project, transforming big ideas into polished, persuasive prose. From managing multi-author publications to copyediting complex articles, we act as a conductor or critic who asks all the right questions.

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    Superscript managing director Molly Heintz co-edited Spectacle by David Rockwell and Bruce Mau, now in its second printing by Phaidon.
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    Superscript jumped in to help edit this one-off magazine by INABA Architecture about integrating technology into the built environment.
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Discipline, detective work, and unimited curiosity drive our approach to research. Whether broad surveys or deep dives, we create road maps that lead us through all types of information and allow for discovery along the way. With data in hand, we analyze, contextualize, and communicate our findings in the clearest, most compelling way.

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    Consumer Trends
    Superscript was tapped to investigate trends in a wide range of sectors for a major consumer design brand.
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    The Future of Museums
    Based on an event series at the Museum of Arts and Design, Superscript is developing a report on the museum of the future.
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Given a goal or a problem, how do you get from point A to point B in the smartest way? We take a big picture approach, considering all possible outcomes and developing a sound strategic plan with a toolbox of tactics. We bring a fresh perspective to brands, firm positioning, or proposals using a problem-solving approach modeled on the design process.

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    Pentagram + JBI
    Superscript developed the framework and content for this architecture firm’s website, designed by Pentagram.
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    Superscript is working with architecture firm HMA2 to develop a series of white papers on themes of density, participation, and collaboration.
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Ideas only come to life when shared with others. Superscript creates platforms for engagement that act as catalysts, generating conversations that often have ripple effects far beyond a single event or exhibition. We always look for opportunities to create connections between people and ideas, producing our own events as well as partnering with collaborators.

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    This pop-up book club produced by Superscript meets in various venues around the NYC to discuss readings related to design.
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    On Display @MAD
    Over the course of three evenings, this live-edited installation asked participants to consider the future of museums.
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our partners

a sampling of our clients and collaborators:

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  • INABA Logo
  • Jeffrey Beers International Logo
  • Museum of Art and Design Logo
  • MoMA Logo
  • Pentagram Logo
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  • Designers & Books Logo
  • Rockwell Group Logo
  • “Superscript is my favorite editorial consultancy.” —Alice Twemlow, School of Visual Arts, Design Research Department Chair
  • “I always know that Superscript will pull it together flawlessly.” —Mark Kargl, Creative Director at Real Art
  • “I am endlessly impressed by the accomplishments and adventures of the @DCrit alums at @superscriptco.” —Karrie Jacobs, design writer and critic.

our team

staff & network

Superscript was founded in 2011 by four grad school colleagues interested in multiplying conversations about design. Since then, we’ve grown into a company of top writers, editors, and strategists from around the world.

about us

  • Molly Heintz, Managing Director
    A Superscript founding partner, Molly leads the firm’s multidisciplinary studio of writers, editors, and strategists. She has developed and launched multiple magazines, books, and websites. An archaeologist-turned-editor, Molly sees possibility in any blank page.
    More About Molly

  • Aileen Kwun
    Part of Superscript’s founding four, Aileen time travels to the past and future for writing inspiration.
    More About Aileen

  • Avinash Rajagopal
    Avinash, a Superscript co-founder, has an uncanny ability to find the story in any situation.
    More About Avinash

  • Vera Sacchetti
    Superscript’s most multi-lingual co-founder, Vera leads projects in Europe and beyond.
    More About Vera

We create dream teams from a talented pool of thinkers and creatives.
Superscript operates under the premise that two heads are better than one. Our network draws upon seasoned writers and editors, PhDs in anthropology, and savvy project managers. For each new project, we pull together the best people for the job to ensure perfect execution and delivery at every level. Our teams collaborate closely to develop creative—and sometimes totally unexpected—solutions. We place a premium on communication throughout the process and a polished final product, whether a book manuscript or a community event. Here are a few of Superscript's key staff, collaborators, and advisors:

  • Annie Block
    writer & editor

    Kim Birks
    writer & design critic

    John Cantwell
    writer & design critic

    Neil Donnelly

    Chappell Ellison
    writer & design critic

    Katherine Fung

  • Jens Holm
    architect & strategist

    Ellen Hudson
    writer & editor

    Leslie Kazanjian

    Anna Kealey
    writer & strategist

    Branden Klayko
    web editor

    Jennifer Krichels
    writer & editor

    Tiffany Lambert

  • Saundra Marcel

    Willie Norkin
    marketing strategist

    Natalia Radywyl
    researcher & strategist

    Alan Rapp

    Emily Roberson

    Elizabeth Smith

our people

we create new audiences

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we’ll follow you back
  • Superscript featured in the 2012 "Portfolio of American Influence," Surface Magazine, click here to read
  • Superscript featured in SVA "Newsmakers," School of Visual Arts Annual, click here to read
  • Superscript's ADBC in "Design and Discourse at P!," Design Miami/Design Log, click here to read
  • Superscript featured in "SVA Close Up," School of Visual Arts Newsletter, click here to read
  • Superscript's ADBC covered in "Art At High Line, a Different Kind of Book Club Begins,"Huffington Post, click here to read


say hello

Please contact us at or 646.229.4324. Visit us at 1 Little West 12th Street, New York, NY 10014.
For the latest news, follow us @superscriptco.

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