Superscript works with clients and collaborators to foster engagement around a variety of topics through strategy, writing, editing, research, and programming. We don't just tell stories, we create conversations.
writing
The knack for weaving words in to stories that sing grows out of a rigorous process of researching, interviewing, and critical thinking—mixed with a generous dose of creativity. We develop editorial content that ranges from thought-provoking op-eds to sparkling product copy.
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Color Works
A new book on color theory authored by Pentagram’s Eddie Opara with Superscript’s John Cantwell.
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MoMA Store
Superscript partnered with MoMA’s retail division to create smart, engaging copy about an array of design objects.
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editing
A good editor brings an informed perspective to both subject and text. At every level of editing Superscript stays true to the goals of the project, transforming big ideas into polished, persuasive prose. From managing multi-author publications to copyediting complex articles, we act as a conductor or critic who asks all the right questions.
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Spectacle
Superscript managing director Molly Heintz co-edited Spectacle by David Rockwell and Bruce Mau, now in its second printing by Phaidon.
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Adaptation
Superscript jumped in to help edit this one-off magazine by INABA Architecture about integrating technology into the built environment.
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research
Discipline, detective work, and unimited curiosity drive our approach to research. Whether broad surveys or deep dives, we create road maps that lead us through all types of information and allow for discovery along the way. With data in hand, we analyze, contextualize, and communicate our findings in the clearest, most compelling way.
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Consumer Trends
Superscript was tapped to investigate trends in a wide range of sectors for a major consumer design brand.
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The Future of Museums
Based on an event series at the Museum of Arts and Design, Superscript is developing a report on the museum of the future.
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strategy
Given a goal or a problem, how do you get from point A to point B in the smartest way? We take a big picture approach, considering all possible outcomes and developing a sound strategic plan with a toolbox of tactics. We bring a fresh perspective to brands, firm positioning, or proposals using a problem-solving approach modeled on the design process.
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Pentagram + JBI
Superscript developed the framework and content for this architecture firm’s website, designed by Pentagram.
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HMA2
Superscript is working with architecture firm HMA2 to develop a series of white papers on themes of density, participation, and collaboration.
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programming
Ideas only come to life when shared with others. Superscript creates platforms for engagement that act as catalysts, generating conversations that often have ripple effects far beyond a single event or exhibition. We always look for opportunities to create connections between people and ideas, producing our own events as well as partnering with collaborators.
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ADBC
This pop-up book club produced by Superscript meets in various venues around the NYC to discuss readings related to design.
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On Display @MAD
Over the course of three evenings, this live-edited installation asked participants to consider the future of museums.
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content, critically considered
