Client / Image description here


MoMA Store
Superscript partnered with MoMA’s retail division to create smart, engaging copy about an array of design objects.

Superscript writer Chappell Ellison, editor Jennifer Krichels, and managing director Molly Heintz serve as the on-call copywriting team for the Museum of Modern Art’s retail division. Working with the store’s buyers to develop text for print and web catalogues, as well as the MoMA’s store special “Destination” collections, Superscript’s copy is not just informative and accessible, it also highlights links between design objects and MoMA’s mission.